Three Blogging Statistics You Need to Know in 2020

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You’ve finally launched your drop shipping store and you’re now ready to step into the world of ecommerce marketing. If you’ve already started to dig around, then you must have come across the idea of starting a blog and the benefits it offers.”It’s true: the blogging statistics and data show that it can be hugely beneficial for online stores.” But just knowing that blogging can help grow your business is barely enough information to start. 

1. How Many Bloggers Are There in the United States?

Blogging is one of the most popular and effective ecommerce marketing strategies. With the United States as the second-biggest ecommerce market in the world, it should come as no surprise that it’s home to millions of bloggers.

In fact, the number of active bloggers in the United States is forecast to hit 31.7 million in 2020 (Optinmonster, 2019). That marks a 12 percent increase in the five year period from 2015 to 2020. 

Before you jump into the mix, you may want to do some research on the type of content you should be focusing on. This will depend on many factors, including the angle of your content, your market, and the interests of your target audience. 

When it comes to blog content, the possibilities are endless. From how-to formats and interviews to guides, tips, news, and everything in between, you’re basically spoiled for choice.

2. Most Popular Format Among Content Marketers

According to a recent survey, blog posts continue to be the most popular content format among content marketers, with more than eight out of every ten of them producing blog posts to help achieve their overall marketing goals (SEMrush, 2020).In comparison, the next two most popular formats, emails and infographics, are only carried out by 67 percent and 45 percent of all content marketers.

There are clear advantages of prioritizing blogs over other formats. Businesses with a consistent blog strategy receive twice as much email traffic as those without. Plus, more than 55 percent of marketers say they’ve gained new customers just by blogging. Having said that, it would be a costly mistake for businesses to not include it in their overall marketing strategy.

3. Average Blog Post Length

If you’re completely new to blogging, one of the first questions and key blogging statistics that’ll undoubtedly come to mind is, “How many words should a blog post have?” Unfortunately, there’s no “right” answer. There are plenty of factors that go into determining the ideal length of a blog post, including topic, depth, format, and more.

But here’s a guiding figure. In 2019, the average blog post was 1236 words long (Orbit Media, 2019). And if trends are a good indication to go by, then you’d also be interested to know that this is 53 percent longer than it was six years ago.

In fact, most content marketers seem to be investing more time and effort into producing longer blog posts. The latest blogging statistics show that the number of blog posts over 2,000 words has increased from approximately two percent of the total blog posts published in 2014 to 12 percent in 2019. On the other hand, blog posts under 500 words fell from over 20 percent to around five percent. 

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