The Ultimate Guide to Instagram Video for Businesses in 2020

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In fact, studies show that 54 percent of consumers want to see more video content from a brand or business they support. So, it’s no surprise that video is on the rise.Plus, while photos generally outperform videos in terms of engagement, video engagement is growing at a faster rate than photos.And with more than 1 billion monthly active users, Instagram deserves your attention. Since Instagram’s video application, IGTV, is still in the early stages of widespread adoption, those who get on board now could reap the rewards later.This guide will share everything you need to know to start using Instagram video to grow your business.

The Four Types of Instagram Video

Yep – there are four different types of video on Instagram alone.And it’s important to understand the differences and quirks.Each type of Instagram video has different specifications and suits some situations more than others, although the best Instagram video format is MP4.Here’s a quick rundown of the four types of Instagram video and the recommended specifications for each.

1. Feed Instagram Videos

Standard Instagram videos have been viewable in the Instagram feed since way back in 2013. You’ll see them while scrolling down your feed or browsing the explore tab.Most brands use feed videos to share their more professional and planned-out Instagram videos.These videos can be vertical, square, or horizontal.

2. Instagram Video Stories

Instagram Stories launched in 2016 to compete with Snapchat Stories.These vertical video snippets tend to be rougher around the edges than feed videos. Many accounts use Instagram Story videos to showcase the more personal side of their brand to their Instagram followers.

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